Business cards are used not only to share your name and contact details with your colleagues, prospects and clients. They also say a lot about what your brand is and how it works. A lot of companies spend hundreds of thousands of dollars for fancy advertisements in order to grab a customer’s attention, but still fail because they provide boring and plain business cards. Most business owners do forget the essence of making a good first impression. How can you make excellent first impression and bring more customers to your business? Well, using plastic business cards would be a great idea.
Plastic is a material with a number of uses. It comes in many different shapes, sizes and colors. Printing cards on plastic actually means that they could last for long periods of time and are able to represent your brand in an untarnished way. Plastic is better compared to other materials that will eventually disintegrate or fray. Using plastic cards could surely get you a lot of benefits. This is the reason why a lot of companies are considering the use plastic for their business cards. If you need more reasons why you should choose to print on plastic business cards for your business instead of using other materials, here they are:
The ultimate tool for marketing
Whether you are at a marketing convention, business meeting or at a cocktail party, plastic business cards simply make a good impression on people. Right from the moment they take the card, they will understand that they are communicating with an individual that is on the top among the rest. Making use of plastic business cards will surely increase your opportunities to be successful in a significant way for the reason that you will stand out among the others.
Plastic business cards are long-lasting. As a matter of fact, if you get a plastic discount card or loyalty card, it will surely give you reduced marketing and promotion costs. It will give better deals to people who use such cards. If you want this advantage for your business and to attract more people, this kind of card is for you.
Targeted campaigns and promotions
Business cards made from plastic can let you adjust your service for detailed segments or groups of customers. With these cards, you can gather different information with personal details and data in an effortless manner.
An Inspiration for Loyalty
When using plastic business cards, you could easily put one out on the counter and it will take up minimal space. What’s more, these cards could increase your visibility. This will certainly lead to increased sales, as your customers already have a visual reminder that your products and services are valuable.
One of the biggest advantages of plastic business cards is the durability of the material especially when compared to other materials. Plastic doesn’t degrade that easily and definitely not prone to water damage or fading. With this, those who work or promote their businesses outside can surely use plastic business cards.
Most of the time, people initially look at the design of things. Design can surely say a lot about your company and about its goals and values. Oftentimes, the financial and medical business cards consist of a dual-color design, which simply displays clean, elegant and direct flow. However, companies such as hotels that provides that luxury feel are using high-contrasting colors as well as suggestions of luxury by making used of designs based on black and gold. The only thing is that all of the plastic business cards only have one thing in common – the quality.
The printing of the colors is important. The colors need to be deep and rich. You need highly detailed card that will last for a long time. Simply try to compare the full-colored plastic business cards with those made from full-colored paper card and you will see a big difference in terms of brightness and vibrancy of the appearance.
Since plastic materials are durable, versatility is never a problem with plastic business cards. With this, the business owners can surely use this card for different purposes. For instance, the card will serve as the loyalty card or discount card of the customer for a long time. In this way, your customer will likely keep your card in their purses to get these privileges. Because plastic business cards are durable, they will work for a long time to come.
Did you know that using plastic business cards is beneficial because they are eco-friendly? Recycling of the old cards into new cards could surely reduce the waste and keeps the spent cards out of landfill. There are many PVC cards which could be found on the market. Some are bio-degrade. They can degrade in four years when they come into contact with the organic materials such as compost and soil. If your business wants to cut down its impact on the environment, using the eco-friendly recycled plastic business cards would be a great choice.
If you are operating in an industry where the competition is tough, using plastic business cards could simply help you in differentiating yourself from the rest of the companies. Printing on plastic business cards for your business can make you look and feel different than those companies using paper cards. In general, a properly designed plastic card could help your business to become more impressive in the eyes of the customers.
These days, running a business and keeping it on the top of the competition is quite hard. Some people keep on doing drastic moves in order to play the game of commerce. However, do you really have to do such things just to keep your business up? You should know that there are many ways you can do to keep your visibility in the corporate world and most of them are simple. Start by printing on plastic business cards, attract clients or customers and keep them for good. If you do, the benefits mentioned above will be all yours.