Whenever you are designing a flyer, there are many choices you need to make. You have to decide on the number of colors which you want to use. You have to decide whether you want to only use black and white. You also need to decide if your message will be best conveyed with the use of a lot of words or if images will be best.
There are many other questions as well. What fonts should you use ? Do you want to go off the grid and simply scan a handwritten message that you will put on your flyer? What is the perfect size for your flyer? Do you have any idea about which size to get? There are a lot of factors you have to consider when printing flyers. The list of choices could be somewhat overwhelming for you. However, one way to start is to decide on the right cardstock thickness to use for printing your flyers.
Having all of your announcements printed on card stock will surely cost a little bit more than the use of the photo paper. However, card stock will surely provide you a more professional and sturdier appearance. Moreover, you could also request to have the back side printed. Maybe an additional photo or message will be perfect for your ad.
Most of the companies offering press-printed card stock cards usually provide you with a number of options to choose from. Many simply offer sample packs of their stocks, but they usually charge a small fee to ship all of these. Understanding the different between card stock materials and their thickness will certainly help you. It will make choosing your preferred material a lot easier.
Different Types of Cardstock
Semi-Gloss – this is actually a heavyweight kind of card stock with a smooth finish. It is not too glossy, but you can still see a slight sheen. Depending upon the kind of ink you use, this kind of card stock could be far difficult to write about than the matte ones.
UV Coated Semi-Gloss – this is a kind of cardstock with a very high-gloss finish. Most of the companies will actually charge a bit more for this kind of cardstock.
Matte Finish – this is medium-weight matte stock with a bit of linen feel. This stock could have an elegant as well as formal feel. Because of its linen texture, it has become a popular choice with many consumers.
Matte Watercolor – it is somewhat lighter stock with slightly pebbled texture.
Some of the stores around are also offering Pearl and Metallic finishes that provide the card stock a luminescent or metallic appeal. Even though they are unique, such finishes could make some sort of images look distorted when viewed at various angles. These finishes are better for landscapes or even artistic portraits.
On the other hand, apart from the kind of cardstock which you will use, you have to pick its thickness too. Your printing company will give you two options on the thickness of your flyers. There will be the 14pt cardstock and the 16pt card stock. The actual difference between the thicknesses is only slightly perceivable to the eye, but in the hand, it’s more notable. 16pt cardstock flyers are rugged because of their sturdiness. While they are not fully bent-proof and waterproof, they are somewhat resistant to the elements. They could take a little bit of slapping around and maintain their decent form. Moreover, you could print these flyers in lower number than you could using the 14pt cardstock. A number of printing companies only print thinner flyers in bulk.
On the other hand, the 14pt cardstock flyers are not as tough as the former ones. However, they are not as flimsy as low quality cardstock ones. No one would even mistake a flyer being printed on 14pt card stock for a standard piece of copy paper and that’s for certain. The flyers made of slightly thinner 14pt cardstock will surely serve the user most purposes. However, there are some instances when the 16pt cardstock is highly preferable and the upgrade doesn’t cost that much. So, before you decide which size of cardstock corresponds best to your needs, asking yourself the questions below might help:
Do you need these flyers to double as postcards or do you intend to put these flyers through the mail system?
Are you going to hand out these flyers inside or is there somebody who will hand them out on a street corner or any other outdoor place?
Will you be using these flyers one time only or do you intend to use them for long period of time?
Who are your targets? Is the audience likely to appreciate flyers being printed on high quality materials or not?
Are you going to print detailed images that may be ruined easily if your flyer bends?
If you answered all of these questions with “yes”, then you probably need 16pt cardstock flyers. But if not, then you’ll be fine if you stick with the 14pt cardstock flyers. This is the common thickness of any local NYC Print Shop.
When you want to print many flyers to get the word out and if details are of lesser important than saving money, you can surely go for 14pt cardstock flyers. They will help you to accomplish your mission while simply sparing you a little money. However, for somewhat higher cost, 16pt cardstock could give you a durable and lasting base for your message. It will surely provide you a good base on which to ad specialty elements such as spot UV printing, foil stamping as well as silk lamination.
If you are in an industry where competition is tough, you want to make sure that everything which you market will create a big buzz and that everyone and especially your target audience will notice it. With this thing in mind, you should be creative and make sure that people will appreciate what you offer. Simply start by choosing the right cardstock and its appropriate thickness that will suit your message. When you know what your business needs for promotion, success will be achieved easily.